APS application guides
Free, plain-English guides written by Mint. Each one links to the free pitch checker.
- How to write an APS pitch for 500, 750 and 1000-word limits: Word budgets, structure and a fictional APS5 example for 500, 750 and 1000-word APS pitches, plus how to cut when you're over and a common-mistakes checklist.
- Statement of claims vs selection criteria vs one-page pitch: what each one asks for: A plain comparison of the APS pitch, statement of claims and selection criteria responses: length, structure, what's assessed, how to tell which an ad wants, and a STAR planner.
- The APS leadership capabilities in plain English: what they look like from APS3 to EL1: The five Integrated Leadership System capability areas explained in plain English, how expectations rise from APS3 to EL1, and action verbs that fit each level.
- Pitch guides by level and word limit (APS3 to EL1; 300 to 1000 words)